Sold
Rancho Mirage, CA
40315 Cholla Lane
Ending Price
$16,000,000
This was an incredible property. The seller had a tough time establishing value due to its uniqueness and original condition. They chose to use Auction in order to discover value in a very short period of time and leverage the large buyer pool that this property would cater to. In just a few weeks' time, Zach Harris was able to engage enough buyers to register over 20 parties for the live auction and the property sold under the hammer for $600,000 higher than the sellers initial expectation. Under a traditional sale this property would not have had nearly the amount of interest, competition, or leverage. Auction created the vehicle for this property to get a premium result.