Sold
Rancho Mirage, CA
40315 Cholla Lane
Ending Price
$16,000,000
Riverside, CA
4
Beds
6.0
Bath
10259
Sq. Feet
Starting Price
$5,000,000
Ending Price
$6,900,000
Days On Market
78 Days
Time of Sale
Before Auction
Sold By
Chad Widtfeldt, Scott Palermo, & Jim Sanak
Starting Price
$5,000,000
Ending Price
$6,900,000
Time of Sale
Before Auction
Days On
78 Days
This home was listed for over a year by a “local expert”. After not successfully selling the home, the owner Justin Baldwin (the founder of Justin Wines) invited us to his home to explain our auction platform. After our meeting he was immediately sold on the concept of the attention we could bring to his trophy desert property. Through the auction we were able to attract more interest in 2 months than they had the entire previous listing period. The process ultimately re-engaged a previously interested party, who ultimately paid cash and bought the home for an outstanding price. This buyer would not have purchased the home had we not run our auction process. This lead came from a “cold call” followed up by at least 10 “follow-up” calls to eventually land the appointment. Together with our desert team, we hit a “home run” for our seller and ourselves!
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