Selling your home is a big decision. Our goal is to make the process as simple and seamless as possible.

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Pricing a property can sometimes feel like a guessing game. How do you know the right price? What if your list price is too high? What if no one is interested? What if your list price is too low?

Typically, your agent will suggest you lower the list price, hoping this will encourage more potential buyers. Do you want buyers to simply look at your home based on price? Do you want them to look at your home because they think they can get a bargain or because they see the true value in your home?

Why Auction?

Reason #1

Ensuring The Highest Value

At Harcourts Auctions, we are dedicated to ensuring you achieve the highest value possible. Our auction process means potential buyers don’t have a list price; all they know is your beautiful property is for sale and will be sold on a particular date.

Reason #2


Auctions shift the buyers’ focus from price to value. Without knowing the price, potential buyers can focus on what the property itself has to offer. We don’t get paid until we sell your property, and we don’t sell your property until we reach a figure you like.

Reason #3


The auction process allows you to set your own date and a timeline. No waiting around, guessing when your property will sell—or not sell.

Reason #4


We conduct auctions with a reserve price. We don’t believe in underselling, and we believe the sale of your property is your decision. We allow you to accept any offer prior to auction day and let you set a reserve price. In other words, you choose the minimum price. If bidding doesn’t reach your minimum, you’re under no obligation to sell.

Reason #5


An auction sale is a clean, simple, and non-contingent contract. The buyer must complete all due diligence before auction day. When auction day comes, you know who is bidding and for how much.

Reason #6


When selling your property via traditional means, you are often removed from negotiation and kept in the dark about offers. At auction, you can see everyone interested; they are standing in your front yard. No secrets. No surprises. No stress.

Reason #7


Sometimes auctions don’t result in a sale before auction or on auction day. This doesn’t mean your property or the process has failed. Instead, it means you know exactly how much buyers are willing to pay. Your property’s reputation remains intact because you haven’t advertised your list price. It’s a win-win situation. We don’t stop working until your property is sold. We’re with you every step of the way.


The Selling Process - Pre-Auction Preparation, auction Day, Post Auction
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Pre-Auction Preparation

Before the property goes live on the market for auction, we work together to set the bidding start amount, deposit amount and close time. Be sure you pay attention to the calendar, so you’re fully aware of the schedule for the entire process. We make it our mission to ensure your property sells by taking care of the following details.

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Raising Awareness

Our goal is to draw the largest crowd we can. When we market your property, we stand out from the competition. We go above and beyond to ensure you have plenty of willing and able buyers.

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Condensing public viewing into a limited number of open houses creates a perception of a greater demand for the property, and it allows us to maintain control over the process. Generally, the agent will conduct an open house/public viewing twice a week, and these times will be widely advertised.

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We take your decision to sell your home very seriously. This means we believe you need all the information from the marketplace to make an informed and educated decision. Communication is key. We make sure you receive a weekly communication with the agent and the auctioneer so you're in the loop.

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Sellers need to know the market value of their property, so they can make informed decisions. We deliver that information as often as possible either through phone calls, emails, or direct meetings. We make sure you know everything you need to know.

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It's likely that you'll receive offers before auction day. Offers prior to auction day allow us to find out the true value of your property. They help us see what serious buyers are willing to pay. It also allows us to leverage the auction date itself, so we can negotiate more in order to reach a successful result. For these reasons, many of our auction properties sell before auction.

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If you have any questions about the selling we invite you to reach out.

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Auction Day

The auction will normally take place at the property. Prior to auction, we’ll conduct an open house to allow interested parties a final chance to look through the property and ask any last-minute questions. On auction day, several Harcourts Auctions agents and the auction team will be on hand to ensure the process runs smoothly.

Auctions conducted by Harcourts Auctions are professional events and are not intended to be stressful. It is a time for you to sit back and watch the hard work, marketing, and process culminate into a competitive arena where you see bidders putting forward public offers to purchase your property. Although preferable, you’re not required to be present on auction day.

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Post Auction

We can’t guarantee a result. However, we can guarantee the auction process will reveal your property’s true market value. Appraisers and other agents giving you an opinion of price means nothing. Sometimes auction properties do not sell before auction or on auction day. This does not mean your property or the process has failed. Instead, it means you will have a number of showings throughout the campaign, which will allow you to gauge market feedback and where buyers believe your property is valued. The wonderful thing about auction is that is hasn’t done any damage to the reputation of your property either because you haven’t advertised your list price.

If your property doesn’t sell on auction day, don’t worry. There are a number of options available. Often, if several buyers are still interested, we will continue negotiations. Otherwise, after considering market feedback, we can list a competitive price to see a successful sale ASAP. Remember that just because auction day has passed, that doesn’t mean the process has finished and we stop working. Our job is to sell your property. We continue to work closely and strategically with your listing agent until we do so.

Want to Learn Even More?

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